The Container Store’s Gift Wrap Wonderland

I get super excited when late October rolls around every year because it means that Gift Wrap Wonderland (GWW) is coming to The Container Store (TCS).  I’ve spoken lovingly about GWW for years.  It’s one of my favorite holiday kick off traditions.  You can imagine my excitement, then, when the lovely people at my local TCS (Northbrook, Illinois) invited me for a private tour of this year’s collection.  I am happy to be able to share the wonder that is GWW in photos and video footage with you.


Every year The Container Store transforms the center of their store into the most expansive collection of holiday wrap and accessories I have ever seen in one place.  Not only does it include an incredibly large variety of festive wrap, but also every kind of gift packaging accessory you can think of from coordinating gift bags and tissue to ribbons, cards, and package embellishments.  The hardworking elves at TCS work on the collection all year round, pulling together past favorites and fresh new picks into gorgeous collections that cover a wide range of styles.  There’s truly something for everyone!  Quality is certainly not sacrificed for quantity at GWW, where I’ve personally purchased some of the most beautiful paper I’ve ever seen.  Each collection is carefully thought out and provides customers with everything they need to create the most simple package to the most elaborate.  Half the fun of getting a gift is anticipating what’s in the package.  The Container Store makes is super easy to find everything you need for your holiday packaging needs.

I took a lot of pictures (can you tell I was excited?), which I did my best to condense into collages to give you a sense of the space.


There are six long walls of wrap in GWW, which are grouped by collection.  This makes it easy to find paper that coordinates well together according to your personal style.  The paper rolls are organized vertically in bins below a wall of coordinating gift wrap accessories such as gift bags, tissue paper, labels, cards, and embellishments.  Above these is a line of sample packages so you can see what each paper looks like on a box.


In addition to the long walls of wrap, there are ten or so (I didn’t photograph them all) smaller collection displays set up on the ends of the GWW aisles.  TCS makes use of every available space in their setup for a total immersion experience.  These collections include some of the funkier prints, many of which are not necessarily holiday specific and can be used year round.  I especially love the silver and gold options as well as the new Handsome Holidays collection geared towards men.  I bought a couple of rolls to have on hand for birthdays and father’s days for the special guys in my life.


One of the first things you see as you enter GWW is a large tree shaped shelving unit with gorgeous and festive presents wrapped to give inspiration on how to use the beautiful collections.  One of these flanks the front and the back end of GWW.  There are mesh bins with the coordinating wrap below so you can easily find what you get inspired by on the shelves.


It must be so fun to help create these sample packages.  They really are gorgeously wrapped and give you great ideas for what you can create with all that GWW offers.


If looking at all of those professional quality samples makes you feel a bit self conscious about your own wrapping skills, fear not, because TCS has that covered!  Every Saturday and Sunday between now and the end of December, TCS holds three Gift Wrap and Bow Demonstrations in store.  These are free and a great way to pick up some basic tips to get you well on your way to creating gorgeously wrapped gifts.  If you don’t live near a store, you can find help online with tips on wrapping and making your gifts really shine.


If all this talk about gift wrapping and bows seems like a lot of fuss to you, there is a great selection of gift bags and pouches for quick and easy gift packaging that’s still fun and festive.  I especially love the drawstring pouches that come in a variety of shapes and sizes for wrapping awkwardly sized presents.


I also love shopping GWW because they offer the best selection of gift boxes.  They have all of your gift box needs covered with an unparalleled selection of shapes and sizes.  They have both white and printed collapsible boxes in all different sizes as well as a nice collection of white, gold, and silver jewelry boxes.  Their premium boxes are nice enough to use year round as beautiful storage bins and the Gilded Gems print is so pretty all you need is a festive bow or ribbon and voila, beautiful gift, easily wrapped.


There are a few smaller stands in the center of GWW with even more boxes and items to customize your packages such as stickers.  One stand includes useful gift wrapping tools, including all kinds of tape and dispensers, a paper cutter/folder, and even Neat Roll Fasteners to keep your wrapping paper securely on the roll.


One of my personal favorite sections is dedicated to food storage.  As an avid holiday baker, I always pop over to GWW to pick up festive tins and waxed tissue paper  to package up holiday treats for my loved ones.  They also have a great selection of jars, baskets, treat bags, and more.  TCS has been expanding their entertaining line in recent years to include paper napkins and trays for holiday parties.  I am particularly intrigued by the Cotton Cocktail Napkin Rolls, which just tear off and can be washed and reused up to six times.


While the bulk of GWW is located in the heart of the store, you can find holiday items sprinkled throughout the store with more food storage and gift wrap accessories.  There’s also a nice selection of gift card holders.  They even have both festive and functional shipping accessories to help you package up gifts for loved ones who live far away.


TCS has also been expanding their holiday decor offerings in recent years.  This includes functional items such as surge protectors, garland ties, hooks, clips, and dinnerware storage cases.  They also carry festive holders to display holiday cards and wreaths as well as gorgeous stockings.  I was told that the decorative wood cutout trees and coordinating accessories were so popular last year that they expanded that line this year.


Of course, it wouldn’t be The Container Store without containers for storing and organizing all of your holiday wrap and decor.  The entire back end of GWW is dedicated to storage bins, boxes, and bags to keep everything neat and tidy year after year.


The center of GWW is Stocking Stuffers land.  I can’t tell you how many awesome stocking stuffers I have found at GWW over the years.  The elves at TCS are great about finding new and unique offerings every year while still carrying some of the tried and true customer favorites.


You can find a nice variety of items here ranging from fun and silly to seriously useful.  Some of my favorites at first glance this year include the Citrus Zinger water bottle, The Laundress Clothing Care Travel Set, the Crumb Catcher Vacuum, and the Inflatable Crown.


I thought I would share some of my top GWW picks with you while we’re on the subject:

1. Kraft Gift Card Holder Totes | 2. Small Winter Forest Cotton Sacks | 3. Signature Snowflake Tiles 2-Piece Gift Boxes | 4. Holiday Sparkle Tissue | 5. Scotch Pop=up Tape Deskgrip Dispenser | 6. Handsome Santa Gift Labels | 7. Snowman Money Holders | 8. Chevron Holiday Wrap & Tote Organizer | 9. Red Polka Dot Waxed Tissue | 10. Red Door Window Tin | 11. 1/2 lb. Plaid Coffee Bag | 12. Tree Storage Box with Wheels

I love that TCS carries gorgeous new wrap each year in addition to bringing back some customer favorites.  I usually do a big wrap stock-up run every other year.  Over the years I keep repurchasing prints I like so much that they have become signature wrap for me in my family.  A few of my favorites include Working Santa, Peppermint Stripe, Tartan Plaid, and Christmas Berries.  You can definitely get a sense of my holiday wrap style from these selections.  The great thing about GWW is that there really is something to suit everyone’s personal tastes.

I share a closer look at the GWW as well as my haul from this year in this video:

I thought it would be fun to run a giveaway so some of you could pick up some holiday wrap goodies.  The Container Store GWW Giveaway will run until Friday, November 21, 2014 at 6 PM CT.  The giveaway is open to US entrants only.  All entrants under the age of 18 must have parental permission to enter.  Four People will win a $100 gift card to The Container Store.  You can enter by following the directions in the Rafflecopter widget posted below (check out this blog post for more information on entering Rafflecopter giveaways).  I’ll announce the winners on THIS blog post and contact them directly through email, as always. Good luck!

a Rafflecopter giveaway

Sometimes Rafflecopter experiences technical difficulties.  If you can’t enter for some reason, try again later and it will probably work.

I hope you enjoyed seeing what I’ve been raving about all these years!  I have wanted to share the joy that is GWW with you for a long time.  Many thanks to The Container Store for helping make this dream of mine a reality.  I’d also like to thank the lovely folks at the Northbrook store who opened their doors to me early with a warm welcome and a lovely tour.  I highly recommend checking out GWW in person if you have the chance or perusing the website for great packaging ideas.  Happy Holiday Prep!


* Post contains referral and affiliate links.  Giveaway prizes are provided by me.  This is not a sponsored post.  All opinions are genuinely my own. *


43 thoughts on “The Container Store’s Gift Wrap Wonderland”

  1. Love the wrapping paper you chose! I love the Container Store and whenever I can I go visit one! Thanks for sharing your trip with us all.

  2. Wow! Thank you so much for taking all of those pictures, it really helps to see what is in the store. I am a gift wrap freak at Christmas and I have never even heard about this Gift Wrap Wonderland! Thanks so much for sharing! And thanks for the giveaway too!

  3. This was my first year being able to go to the Container Store Gift Wrap Wonderland. I had so much fun. I usually have a hard time finding things for stocking stuffers for my adult children, and this year it was a breeze! Thanks so much for the opportunity to win a GC to one of my favorite stores. Happy Holidays Jen!

  4. Jen,

    Thanks for doing this tour! It was so much fun to get to see what it must be like in person! Thank you for the generous giveaway, I know that all of us won’t win, but it is extremely kind of you to purchase these gift cards and offer this giveaway! I love the Container Store and really enjoyed the post as well as the video on YouTube.

  5. THIS IS AMAZING!!! I certainly wish they had a store in Louisiana but thank goodness for the internet! This video has definitly gotten me excited about the holidays quickly approaching. Thank you so much for sharing! Have a fabulous weekend!! 🙂

    Baton Rouge, LA

  6. I absolutely love TCS! Unfortunately for me, even though I live in Florida the nearest store to me is over four hundred miles away in Tampa. I shop online, but eventually I will make it to one of their stores in person. Thank you for the contest, and as usual love your video reviews!

  7. Great video. I love the container store and love all the selections they have for gift wrapping. More things to add to my shopping list. Thanks for sharing.

  8. What a great post! I actually just sent in a request to TCS to see if they would ever build a store in my city. The closest TCS is about three hours away. This year, I’m doing an overhaul on my holiday organization, and I see a few things I might order!

  9. I will be getting the gift wrap tote and organizer from GWW. I can’t stand having my gift wrap stashed in my spare bedroom closet anymore. Thanks for showing us around the store.

  10. Jen, I recently found your channel, and I love to hear from you. You are a breath of fresh air to watch and I love how you are such a family oriented person. keep the videos coming.

  11. I live in Oklahoma and do not have a container store. My husband and I are traveling over the holidays. I hope to find one on the route we are taking. Wish me luck on winning the gift card, that would be awesome. I just love watching your videos.

  12. Hi Jen,
    I am so LOVING these holiday prep videos! I’m already getting in the spirit because they put me in such a great mood. It’s so cool that you were able to finally do a gift wrap wonderland tour, I loved it! And Jen, seriously, what an amazing giveaway! I can’t get over your generosity.

  13. What a kind and very generous giveaway you are hosting, Jen! I, too, love The Container Store and their Gift Wrap Wonderland is the icing on the top! The stocking stuffers section is probably my favorite along with the beautiful selection of wrapping paper. I see a trip TCS in my near future!
    Thank you for your time and the quality content you share with all of us!


  14. Loving the container store. My Christmas wish is that I wish they would come to Bakersfield California. Thanks for sharing Jen.

  15. Oh how I wish we had something similar here in south of France. It looks absolutely amazing, I would go berzerk in there hahaha ! I need to get some wrapping paper, I haven’t quite found one that I really like yet. Your latests videos/blog posts are really helping to get me into the holiday spirit !

    Charlie xx

  16. Thank you, Jen for the tour. I don’t live near a Container Store and that may be a good thing. 🙂 So I love going in with you. Thank you for the pics on your blog, It’s like having a wish catalog. Hehehe……Have a great day….and Merry Christmas!!

  17. Love this video! I don’t live near a Container Store so this was exciting to see! I love watching your videos, they get me excited about the upcoming holidays. Can’t wait for more holiday videos.

  18. Hi Jen, thanks soooo much for sharing your video of the giftwrap wonderland. I LOVE the Container Store. My closest one is over an hour away so I only get there once or twice a year. We make an annual visit every year right around this time (we just made our 2014 trip last weekend!) specifically for the giftwrap wonderland and the stocking stuffers. We LOVE both areas soooo much. It’s nice to see someone get excited about that as I do. I’ll cross my fingers for one of those gift cards. Have a happy and healthy holiday season with your family.

  19. Hi Jen!
    I live Toronto, Canada and the closest TCS to me is in Buffalo, NY (which is about 2-3 hour drive)…I was wondering if I could ask for not only your wonderful, and thoughtful advice, but of those of the awesome OJ.COM readers! I am aware that you don’t have children but you have mentioned in the past that you had a great bunch of close friends when you were in your last two years of high school and college…Was there ever a time when a friend would be planning something, but when circumstances and plans drastically change and your friend refuses to listen to advice from not only his/her other friends but also your own advice? My biggest problem is saying these sorts of things to my friend: “You should have listened to us…”; “I told you so…” My question is: How do I approach my friend and tell him/her that he/she is planning too much in a very short period of time, and he/she is making a HUGE MISTAKE? Another thing, my friend has never experienced bad luck and gets disappointed easily when things go wrong…I’m also pulling some weight of my other friends who HAVE NO IDEA HOW to talk to our mutual friend… Please help me!

  20. This was such a fun video! It really got me in the Christmas mood. 🙂 That red door tin is adorable and now I want to go snag some of those Christmas cookie waxed paper bags too as well as those adorable little sacks to dress up and gift candles, etc. So many fun ideas!!!! Thanks for taking the time to cover this in a video AND leave us with so many fantastic pictures to view. 🙂

  21. Hi Jen, thank you so much for sharing your visit. I want to stop what I am doing and rush right over to TCS! My only issue is, the wrapping paper seems slightly expensive. ($10 vs. $4 at Target) Do you think you get a good amount of wrapping paper for the price? The paper is gorgeous, but having a large family and a child, I need to keep my wrapping paper costs reasonable. Thanks, and keep sharing your Holiday Prep with us! I love it!

    1. The paper is more expensive than others, but in my experience the quality matches the price. There is a good amount of paper on each roll but the signature wraps by TCS do no indicate how much.

    1. Jen will you be sharing what your lovely Don gets you for Christmas ( I don’t mean “sharing” literally of course!!!) – I hope you do he has good taste, maybe I could take him shopping some time!!!

  22. Thank u Jen, for being so thoughtful, I have never been inside a container store, we had one close to my house and they closed it down to put a Galexy golf place. I wish I would have gone inside never thought it was so wonderful. I am going to see where they have one, I definitely want to see all the wonderful things u showed in your video. So thank u for doing your wonderful videos so very helpful and informative. I hope I win one of your giveaways. “How exciting” happy holidays to u and your family, and to Winnie a special hug and kiss. Thank you.

  23. I am not sure if i am entering the contest right. I hope i am. I would love to win this contest. I’ve never been to container store. This is a very sweet giveaway. They all are. Thank you dear XO

  24. …drool…
    🙂 Thanks for sharing the tour, Jen! BTW: Who but The Container Store would do yellow paper for Christmas and make it look right? That one caught me by surprise.

  25. Thanks for picking me as one of your Container Store GWW winners! I’m going to take a day off of work to go shopping! I just seen sent you my name and address by email. I’m so excited!!!

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