All About LikeToKnow.it

April 26,2015

If you follow me on Facebook, Twitter, or Instagram, you know that I spent the weekend in Dallas attending the rewardStyle conference.  I learned a lot from this trip, which I will share in more detail after I’ve had some time to process my experience.  One of rewardStyle’s features that I wasn’t well acquainted before this trip is LIKEtoKNOW.it, a service which allows users to receive more information in their email inbox about products in photos on social media.  I started using it a bit this weekend to test it out and I’ve received some questions and concerns about it, so I thought I’d give you more information.
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What is LIKEtoKNOW.it?

LIKEtoKNOW.it is a service that allows rewardStyle members to provide more detailed information about linkable items in their social media photos to their followers.  It is 100% free for you as a user.

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How does LIKEtoKNOW.it work?

Once you sign up for LIKEtoKNOW.it, you can select how often you’d like to receive emails from the service.  As a member, if you “like” a photo on Instagram specifically that is tagged with #liketkit and a LIKEtoKNOW.it link, you receive an email in about 10 minutes with shoppable links to whichever products were tagged by the uploader.

Yes, these are affiliate links, and in purchasing items using those links, the rewardStyle member receives a small commission on that sale.  This does not cost anything extra for you as a buyer.  It is simply a way to provide more information and direct links to you, which is not otherwise possible on Instagram (no click out links allowed).

liketoknow.3Here is an example of what you receive in your inbox after liking a LIKEtoKNOW.it enabled Instagram post.  It shows the original photo with clickable links below to all of the shoppable items I have tagged.  These are affiliate links, but they do not cost you anything to use.

You can’t “like” and receive emails from LIKEtoKNOW.it posts on other social media platforms like Twitter and Facebook, but all #liketkit posts include a unique hyperlink which you can click on to see a web page with the product links.  You can also see all of a user’s LIKEtoKNOW.it posts and links in one place by visiting their unique profile page.  This is mine for example (it’s missing a few posts and I’m working on sorting that out).

Why I Use LIKEtoKNOW.it

I personally use this service following some of my favorite Instagrammers and really like it.  It’s a great way for me to get more information about exact products I am interested in only when I want to know.  I don’t have to weed through a paragraph or longer of text on my Instagram feed to find out where things are from.  I also find that my favorite Instagrammers who use the service are more likely to share where they got items than before.  The great thing is if you don’t care to see more but you’re signed up for the service, you simply don’t like the photo that’s LIKEtoKNOW.it enabled.  Or, if you’re uninterested in the service altogether, then don’t sign up for it in the first.  Liking a photo that’s LIKEtoKNOW.it enabled doesn’t do anything unless you’re signed up for the service.  You can like away without recieving any emails.

It’s truly a win-win service that can provide users with more information and also help support people who earn a livelihood from producing their online content.  LIKEtoKNOW.it is a passive way of doing this that benefits both sides.  It’s gaining in popularity and will become even more mainstream in the very near future.

Please know that in my choice to use LIKEtoKNOW.it I am not just trying to get another dime.  I truly think it’s a useful feature that will help me share more information to only those who want it.  I only use it for photos I would post with or without the service.  I will do my best to at mention and/or tag product brands in my posts using LIKEtoKNOW.it so that people who do not care to sign up can find the items on their own if they want.  I appreciate your support of this blog and my YouTube channel in using my affiliate links.

I hope this explanation gave you a better understanding about the LIKEtoKNOW.it feature!  Please let me know if you have any questions.

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* All opinions are genuinely my own. *

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47 comments

47 thoughts on “All About LikeToKnow.it”

  2. You are trying to have it both ways! You want to run a “business” but you’re “not just trying to get another dime.” THAT’S WHAT BUSINESSES DO!!!! They try to earn money, lots and lots of money. Just own it!

    But I will tell you that business people show up every day and work towards their goals. They’re not “gentle”, they work whether they feel like it or not.

    You really need to figure out who you are and what you’re trying to do. If you want to have a hobby that brings in some money on the side, awesome! Just own it. If you are serious about having a profitable business, get a business coach who holds you accountable to achieving your plans. Otherwise, stop playing dress-up business lady. It’s an insult to all of us who are working hard every day to make our own dreams come true.

    Reply

    1. I am forging my own path, which I am lucky to be able to do. We don’t all walk the same paths and no one’s path is superior or inferior to another’s because we’re all individuals with unique life experiences. I don’t disrespect what you or anyone else does to make a living or as a hobby or wherever in between. I ask that you please respect my life choices even if you don’t agree with them.

      Reply

      1. Jennifer, you really don’t recognize the contradiction, do you? If you don’t want to earn a dime, why use the service? Just keep doing what you’ve always done. No one cares if you want to make money for your efforts. Just OWN it!

        And actually, no, I don’t have to respect someone else’s choices. I’m allowed to have my own genuine opinions! You can respect them or not. That’s the path I’m forging.

        Reply

          1. I guess it’s just such a change from what we are used to Jen. Previously you’ve always shared willingly and openly with no agenda. Your authentic voice was respected *because* there was no agenda. We knew you were a housewife and sharing on Youtube etc. was a hobby you enjoyed and we could relate to that (especially amongst the many others monetising every post & tweet & Instagram picture) because you were posting genuine content when you wanted to share your new purchases or opinion on something and people listened because it was your views, your life etc. no agenda, not trying to make a dime off anyone.

            And whereas I totally understand the journey and that everyone is on a journey in life and no ones is better than the other, if someone you enjoyed watching started to link everything they mentioned and advertise more (think the Truman show!) it would be a major change for the viewers and they’re views on the change are valid. Any successful business listens to their customers in order to provide the service they (the customer) want ;o)

            I think everyone can understand you wanting to recoup something financial for the hard work you put into your content but you shared a picture from the conference which showed a talk on “winning the Instagram game” and then boom, you started using the Likeit links. Don’t forget you just attended a conference run by an organisation that wants to make money off the people they invited; they suggest using these tools to make more money for them (and a percentage to you too). So, useful or not to the viewer, it’s no longer about us just liking what you share, it’s about making money from the people who followed you before they decided you were a possible gravy train for them.

            Stay true to you Jen, it’s not all about monetising and affiliate links (unless you need it to be). We loved you before all that nonsense. xx

          3. I really like that you use this service for MY gain – as I like to check out products from your instagram. Thank you.

      2. Also, I do “show up” every day, even on weekends and vacations to stay connected with you guys and provide content. Don’t assume what you see on my blog and YouTube channel just comes together magically in the blink of an eye. It actually takes a lot of time and effort to put everything together, which I am happy to do because I enjoy it. If I weren’t “showing up” every single day there would be no videos, blog posts, or posts on social media from me.

        Reply

        1. I totally understand what your saying. No one has to sign up for the service. And anybody who has been watching you for awhile knows your telling the truth about it is not about making money for yourself. This is new to you also and you think its cool so your going to use it. I respect that you are allowed to do what you want and if anyone doesn’t like it then they don’t have to watch you. As for me, I will always watch .

          Reply

      3. WELL SAID! There are far too many people out there who never were taught “If you can’t say something good, then keep your mouth shut!” If people don’t like your content, then by all means go find content they like and let the rest of us enjoy what we enjoy.

        Reply

  3. This is a great idea! I loved the dress that you posted on this post…unfortunately, I don’t have an iphone so I don’t think I can get instagram… I’d for one appreciate it if you would still share the details of your outfits on facebook or on your blog 🙂

    Reply

  4. Thanks for sharing. I think its a great idea for people whom want to utilize this service. It is not personally one I enjoy at this time, but I think many will/do. Maybe at some point I will change my mind, never say never. It’s always great to have options, not everyone enjoys the same things. I think you overall do a great job of giving a variety of options and content. I do very much enjoy your blog and Youtube channel. So you keep doing your thing!

    Reply

  5. Interesting! Like you said, if you don’t want the emails, just don’t sign up but it should save you having to answer a million questions about where everything is from while also contributing to your business. Good for you for constantly growing and learning. I’ve been loving all your content 🙂

    Reply

  6. I was curious about this after I saw your instagram photo, but I didn’t do any research so I’m really glad you posted this. Thank you! I think this is a fantastic idea! Everyone is always asking, and I’m always curious, about what you are wearing or your accessories and this is just great to have so you can post it at once. Genius! I’m so excited about this. I look forward to more of your posts like this!

    Hope you enjoyed the conference you attended. I personally love going to (and volunteering) convention/conferences (geeky, professional, girly… doesn’t matter.. I love them!) to network and just experience a whole new world so seeing you at these amazing events makes me really want to try and attend more!

    Reply

  7. I really appreciate this post as many of the other bloggers I follow just began using this service with no explanation of why/what this is/ etc to their readers. Bravo to you for being up front with your followers. Just one of many reasons I will continue to follow you!!

    Reply

  8. I appreciate that you explained why you are using like it to know. Personally, I’m not a fan of the service and don’t plan on getting an account. I hope you continue to mention the brands and stores in your instagram posts.

    Reply

  9. Thanks for taking the time to write a thorough, well-written post on this service. I see it everywhere now, and it’s nice to have a lot more information into this. I think some people are put off by it because it does come across as just another way to get money from readers. But, I’ve never felt that was your intent, especially since you plan to still give us the product info. Thanks again for your clear explanations!

    Reply

  10. Oh, and I’m guessing you didn’t write this last blog post. It was provided to you by liketoknow.it as a way to explain/justify their service.

    Reply

      1. “All my own copy” says Jennifer Ross, editor of the Wall Street Journal.

        It’s a BLOG Jen. Everyone who owns a blog writes their own blog posts… They are not called “copy”

        And I think what Frankie (above) meant that most of the wording you used was provided to you at the conference to allow YOU to understand what it is so you can explain it to others, as it was written in a different way to the way you usually write. It didn’t sound like your “voice”.

        Reply

        1. Actually “copy” is what written content in blogs is officially called. And yes, I shared what LIKEtoKNOW.it is based on how I understand it. I don’t know how else I could have explained it in my own words.

          Reply

  11. I’m grateful that you have shared what the service is, and why you want to use it! I also am not interested in using it but now I feel more informed. From your point of view, I understand completely why it’s an interesting service. I applaud you for wanting to share this information for us and it says a lot about you. As previous commenters have said, bloggers and youtubers can become a business, but not everyone is human enough to share what goes on behind the scenes. I find it admirable that you lay out the facts and hope that you will continue to do so in the future. A lot of bloggers and youtubers I follow now have vague disclosure policies which is both very frustrating to viewers and makes them seem purely like a business instead of humans, at home, sharing because they genuinely want to share.

    Thank you for sharing, and hope that you can hold your head high as you continue to experiment with your blog, youtube channel, and brand. Good luck!

    Reply

  12. Thank you for this lovely post and informations.
    I haven t the IG application because my mobile phone is realy “old” , there is neither the IG,neither the pictures programs..anything at all.
    Anyway,love the pictures you ve shared.
    Wish you a fab day!

    Reply

  13. It’s funny that everyone is freaking out about you using this service. A ton of bloggers and you-tubers have been using it for a while without any efforts to explain why they’ve started using it.

    I’ve actually been using it for a couple of months and love that if i’m on the go and i liked an outfit all i have to do is like the picture and, when I have time, all I have to do is check my email and I’ll have all the sources listed and if the person that posted gets something for it, good for them, why do we care if they’re being compensated.

    All of us have a choice, if you don’t like the service don’t sign up for it. It’s as simple as that. Do I think, these services skew bloggers’ opinions? Sure, but that means I also have my own opinion and take everyone’s reviews and recommendations with a grain of salt because what works for one won’t work for all.

    Anyway, there is my little rant 😀 Jen, thanks for all you do and don’t let others prevent you from growing.

    Reply

  14. Holy buckets these comments are harsh. I wish the internet had the “if you have nothing nice to say, don’t say anything at all” rule like the real world. I’m not saying folks have to agree but seriously, let’s not attack. I’m sure it’s pure jealousy because Jen is successful at her hobby while the rest have to work like dogs to get by. Jen, I adore your content and I love the new direction. Back when you asked us if you should start Busy Bee Buzz, I was one who thought you should just keep to one channel. I was cool that you chose to add it but now I really adore that you’re back to just one YouTube channel. And you’re blog is one of the best in content and writing, as far as I’m concerned. Thanks for putting yourself out there. I appreciate it.

    Reply

    1. I appreciate you being forthcoming with your input when I ask for it. I had to try out the multiple channels thing, because it truly felt like (and was) the right thing for me to do with my content at the time. I’m happy to be on one channel now as it fits where I am at this moment. Thank you for sticking with me as I navigate this online journey! 🙂

      Reply

    2. I honestly don’t think these comments are harsh, mine definitely was not, just constructive. Jen going from just “sharing because she wants to” and, as you say, a hobby, to using multiple affiliate links is a major change to the viewers who have been around for years. I’m not jealous of Jen in the slightest but I’d hate to think of her being manipulated. Jen might not use Likeit to make a dime off her viewers, but RewardStyle invited her to the conference and showed her these tools so *they* can make more off her and her viewers clicking links. They can see she has potential to generate more income for them.

      Jen is either being very naive about this or doesn’t fully understand the concept. It’s no longer about “just sharing” it’s being used to generate income for a multi-million pound corporation. It’s forcing advertising into every part of our lives. It’s pushing a consumer lifestyle to young, easily influenced girls when there are so many other more worthwhile pursuits. Would you rather your daughter be inspired to be a doctor or a fashion blogger? I personally liked Jen because she was quirky and *was not* a fashion blogger. I respected her life choice as a housewife and related to that.

      Don’t get me wrong, I love Jen, have done since the beginning of her online journey and the old adage “if you don’t like it, don’t watch” doesn’t always apply. You can like Jen but voice your opinions on things, we’re all allowed to have them. Just like if they change a character on your favourite TV Show, you’d have an opinion on that. Doesn’t mean I’m a hater, or shouldn’t watch. Once the advertisements and product placements get too much, I will stop watching but I won’t comment about it. I comment now, because I care and my input is valid.

      Reply

      1. FYI – my videos have been monetized for years and my blog has been for over a year. These are not recent changes, just a continued evolution. My main objective is, as always, just to share my experiences with others.

        Reply

          1. I don’t want to continue arguing over this, but I think if you take a look at my blog content over the last year, the amount of affiliate link usage hasn’t changed a significant amount. I share what I want to whether or not I can link to it through rewardStyle or not. If I can, I do use them; if not, I simply link directly to the product. That has not and will not change.

          2. I’m not arguing with you, just observing, giving my opinion and trying to explain what viewers are seeing, as people will always see something different to yourself as we’re coming it at from two different angles. There is no need to argue, this is your content, your business. There’s no need to be so defensive when people are commenting, not everyone is a hater. How you want to generate revenue/income is your own choice – obviously! But, as you say yourself (and I said too!) you started affiliate linking about a year ago, so that was a change from the 3-4 years prior, when you wasn’t. And this, liketoknow thingamy is the latest advent. If you need to generate more income and this helps do that then that’s great but don’t be influenced to use something that is really just about lining someone else’s pocket. It goes from sharing & caring to advertising.

            Jen I wish you all the luck in the world, I am much (much!) older than you and enjoy watching you on your journey but my advice would be “carve your own path” and don’t try to be something you are not. You are endearing and fun to watch when you share your life with us, however watching your business develop is not so much fun, it’s like seeing behind the curtain in Oz. We, the viewer, don’t need to see how you make money off us (through views and clicks and cookies on websites) and most other bloggers don’t share this info either. Just be you. Share you. It’s what we all love.

          3. I try to be transparent because that’s part of sharing who I genuinely am, and that’s always my number one goal with my content.

  15. I agree with Karen, that it does get a bit old “seeing behind the curtain”. You post a lot of content ABOUT the making of your content. Most bloggers keep this business to themselves and do not share it with all their viewers to see. I understand you’re being transparent, but this is just my two cents.

    Reply

    1. I appreciate all of your feedback and will definitely take these points into consideration for future posting.

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      1. I enjoy seeing all of your “behind the scenes” content! It really fascinates me to see the production process from start to finish. It also allows me to see the logistics that go into having a successful online persona, because I know it has to include a lot of time and hard work.

        Reply

  16. Hello!

    How did you as a blogger set up your LiketoKnowit? I have been researching everywhere and can’t find where I am supposed to sign up for LiketoKnow as a seller, not a buyer. I have just created my own IG for fashion, and want to share what I’m wearing.
    Thanks!
    Celine

    Reply

  17. Hi there
    I was wondering, if i wanted to start tagging my pictures with “#liketoknowit” do i have to provide liketoknowit with the links to find what I am wearing or they find that information on their own?

    Reply

  19. Hey, I just got accepted on liketoknow.it.
    I am not tech savvy, but I would like to know how hard it is to setup my account and get my instagram and wordpress site up and running!

    Help, please!

    Reply

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